In this episode of the second series of Living The Retirement Lifestyle Podcast where we discuss the world of building and growing a retirement business online, we have the honour to interview Todd Brown Founder and CEO of Marketing Funnel Automation and described as “the expert other experts go to when they need help with their own business!”
We asked him to share how he became that expert and the lessons he learned along the way while he was honing his skills. There’s some golden nuggets you’ll want to capture and remember as you pursue your “retirement business” idea and he’s got some words of wisdom here for you so make sure to read to the end.
How To Create Buyer Desire Interview With Todd Brown
We’ve added Closed Captions [CC] on the video so you can read as well as listen
Here’s just some of the topics that you’ll hear us talking about. You just have to listen in and find the ones that peak your interest or that you always wanted to know about. For instance:-
- Todd’s Story and how he got introduced to the world of direct response marketing
- The difference between marketing and selling
- How to create buyer desire – it’s not about your product or service
- What you know and have experience of can be a business
- What we both learned from Dan Kennedy and why the basic marketing principles remain as current today as they were when he first taught them
- The difference between strategies and tactic
- Don’t forget where you came from and what you know
Marketing is everything that you do that creates demand for your product, your service, your offer before you even talk about your product, your service, your offer… it all about shaping the belief of your prospect and turning their desire into that demand!
Marketing when done right makes the selling portion easy and sets up the sale of the product so you don’t have to hardcore sell or apply aggressive, obnoxious ‘in-your-face’ tactics… you just have to present a superior, irresistible no-brainer offer after you’ve led the prospect to want your thing. That’s the difference between marketing and selling
That’s what they care about. If you don’t have that, you don’t have a marketing campaign and you don’t have a sales message
Differentiation in marketing and business is critical. Today there are only two ways to differentiate specifically in your marketing. The first is through your promise… what’s the outcome, the transformation, the result. What’s the change in your prospect’s life that you’re promising. What people want to know is what’s going to be different about my life? How is this going to fix my problem. How’s this going to alleviate my pain. How’s this going to fulfil an unmet need or desire in my life.
What you need in order to differentiate yourself from the masses is to provide a unique mechanism (how your product or service uniquely works) and explains why it is THE BEST solution for them. You’ll hear Todd tell you how this can be applied to absolutely any product or service.
Through the education you provide during the process they see that your mechanism is the superior option and when you present your offer they are thankful and you haven’t even talked about the features, the price point, the terms or the guarantee
Look this is quite a deep topic for someone new to marketing but why not get it right from the outset. We’ll invite Todd back to go into it in a bit more detail next year because it’s seriously the stuff that matters and we’re truly grateful that we learned it and apply it in our business (as you’ll hear) and it gives us the edge.
You see the transformation our clients and prospects want are to have the retirement lifestyle that they projected for themselves whilst they were working 40 hours a week for 40 years and if they haven’t got it they have to find a vehicle too get the required money to be able to have the experiences they want. It can be a little or it can be a lot depending on each person’s circumstances
We can introduce those after and only after we have positioned the transformation we believe our offer(s) will provide.
FINAL GOLDEN NUGGET FROM TODD FOR OUR RETIREMENT LIFESTYLE ENTREPRENEURS
As folks get older, there’s a lot of wisdom to be share. There’s a lot of stuff that folks take for granted that is really second nature to them because of their life experience because of their journey. Whether it be understanding the most valuable aspects of life, whether it be taking care of your finances, whether it be staying healthy, whether it be the value of relationships, whether it be dealing with turmoil in your life and overcoming… the longer you’re on the planet, the more experiences you have. The more experiences you have, the more wisdom you obtain…. Sit back look at your life experiences that maybe you take for granted, maybe don’t even think are valuable and put them together in a list. There are more needs today than ever before for people to learn things, for mentors, for coaches, for guides, for leaders in different areas
You’ve got wisdom to share, you just don’t realise it… people are struggling with stuff and would happily pay you for guidance
You can find out more about Todd on his website here
Thanks for joining us for this episode How To Create Buyer Desire Through Marketing and look forward to discussing the world of building and growing a retirement business online with future guests in this series of Living The Retirement Lifestyle Podcast
If you haven’t yet downloaded our free book Living The Retirement Lifestyle – Your Secret To Living The Dream Lifestyle you can grab your copy here It’s packed with ideas and a calculator so you can be better prepared for your retirement and take action now.