It’s OFFICIAL… well at least according to The Economist. THE YEAR 2020 will mark the beginning of the decade of the YOLD, or the “young old”, as the Japanese call people aged between 65 and 75. No longer are we destined for the scrapheap, endless rounds of golf or dedicated to gardening…
We’re vibrant, active and full of life … and of course we can tell you that because we are 65 (well Chris is and I’m following close behind)
Let’s take a look at how we got that label
Us “baby boomers” as we’re also fondly known were born just after the second world war between 1946 and 1964. As a group, baby boomers are wealthier, more active and more physically fit than any preceding generation and are the first to grow up genuinely expecting the world to improve with time…
We’re also described as being the generation that reached peak levels of income in the workplace and therefore able to enjoy the benefits of abundant food, clothing, and especially retirement programs .
We’re traditionally supposed to retire at age 65 but it’s not happening. We’re carrying on working, staying socially engaged, starting new businesses, and changing the face of retirement and to be honest how we’re viewed in the world.
We’re healthier and wealthier than previous generations of ‘seniors‘ (‘yoldees‘ is a much nicer word don’t you think?)
In short, the yold are not just any group of old people. They are challenging the traditional expectations of the retired as people who wear slippers and look after the grandchildren and that will disrupt consumer, service and financial markets you can be certain.
You can read the full article at The Economist and gather the supporting statistics
Meanwhile as yoldees we’re enjoying life to the full and living the retirement lifestyle and showing our fellow yoldees how to do it in style